If you think mobile apps are only for big brands, then it’s time to revise. More and more small and medium-sized businesses are following the “mobile trend”, realizing that a successful mobile strategy involves more than a simple mobile-friendly website.

In fact, lately you will have noticed that many small businesses that you interact with on a daily basis have their own special mobile app – even if it is the corner café or beauty spa in the city centre. These companies have the advantage of taking marketing to the next level.

And if you’re still not sure you want to get your own mobile app, read the following benefits.

• You are constantly visible to your customers at the touch of their screen
• You stand out from the competition of your industry
• You can send personal alerts to users of your app
• You can accept online bookings and orders
• Create commitment and dedication with your customers